Archive for the ‘Writing And Speaking’ Category
Just Pick Up the Phone!
Telemarketing, which may also be referred to as telesales, seems easy enough. After all, what could be simpler than picking up the phone, dialing a few digits, and starting a conversation? It isn’t as easy as it looks, though. Selling products or services over the phone presents its own challenges which telemarketers must overcome. Furthermore, telemarketers are often regarded as annoying. The stereotypical agent calls at inopportune times of the day, trying to sell products which the prospective customer does not want.
If you are in such a bind, what are some things you can keep in mind to become a more effective salesperson? The first thing to do is to establish a clear objective. If you know what result you want from the call, you will be better able to structure your questions, as well as you pitch, in order to get the desired result. Try to do as much research as you can on the person you are calling, so that you can better understand his needs and preferences. By doing so, it will be easier for you to show him that what you are selling is something that he needs or wants. Furthermore, it is important to be concise. You don’t have much time, and people tend to get impatient when they’re speaking on the phone while they could be doing more urgent things. The main idea is to let the person on the other end of the line know that you have something he wants, and that your call is exactly what he has been waiting for.