Archive for October, 2009
Making an Offer They Can’t Refuse
Unless you’re a wealthy shopaholic who buys everything insight without so much as a second thought, it probably takes some convincing before you decide to make a purchase, especially a big one. But have you ever encountered a salesperson who presented you with a product in such a way as to compel you to make the purchase immediately?
The best salespeople seem to have a knack for pulling this off, but how do they do it? Of course, good communication skills play a big role in getting a prospective customer to buy a product, but having the gift of gab is not usually enough. A good salesperson first does his research and finds out what exactly the prospective client needs. Information about previous experiences with a similar product or service could come in handy. Coming up with a killer sales pitch involves taking this information and crafting a proposal that addresses the customer’s needs better than the competition can.